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Heini Zachariassen

Heini Zachariassen

How to Build a Personal Brand: “People want to connect with people, not corporations”

Personal branding has become a crucial aspect of success in today's digital age - and poor personal branding is really one of the biggest missed growth opportunities for startups as it acts as its own marketing engine. Creating a personal brand has been a part of my own

5 reasons why every business needs a sales team: “But the product sells itself”

5 reasons why every business needs a sales team: “But the product sells itself”

If you’ve ever claimed that your product will sell itself, this article is for you. While it may be true that you have a great product that could in theory sell itself, you will sell a lot more with a sales team - this goes for both B2B and

App Building Mistakes: 8 Common Mistakes to Avoid When Developing an App

App Building Mistakes: 8 Common Mistakes to Avoid When Developing an App

Developing a successful app is not an easy feat. Many startups and entrepreneurs make several common mistakes that can lead to failure in the app marketplace. In this article, we will look at the top 8 mistakes made by app developers and provide advice on how to avoid making them.

Key Numbers to track while building your Startup?

Key Numbers to track while building your Startup?

Every business needs to track its performance to determine its success. Key Numbers and metrics help you to determine the performance of different areas of your business. For example, Vivino is a startup with millions of users, and close to 20k new users install the Vivino app every day. The

4 Must-Haves when Raising Money for a Startup

4 Must-Haves when Raising Money for a Startup

One of the most crucial questions to ask yourself when you’re looking into getting funding is whether or not your startup can be invested in. Some startups will never have an opportunity for investors, but there are others that might just need one little spark from somewhere and they’

5 Ways to Find a Co-founder

5 Ways to Find a Co-founder

Are you looking for a co-founder but don’t know where to start? You’re not alone. Many startup founders are struggling with the same problem. Finding a co-founder is hard. The good news is that there are many ways to find the right partner for you and your business,

6 Proven Hacks When Working With Remote Freelancers

6 Proven Hacks When Working With Remote Freelancers

Hiring remote freelancers is a great way to get things done without burning through your savings! There’s no shortage of talent, and the costs are low – but beware: not everything will go according to plan! I’ve used freelancers quite a bit. I started off with them at the